work experience
Gusta, a digital design studio specializing in brand & product
I joined the team in September 2025 and have been involved in a wide range of projects with different requirements. Some of my contributions are highlighted, but see the whole cases in the studio's website/social media
My first big software design project! Jeanologia is a company that builds software + hardware for doing laser designs on jeans instead of relying on harsh treatments or using tons of water. I did the discovery, concept, and production design of the software that runs on their production machines. It was a challenge working with workers from all over the world + taking into account the different roles inside of a factory (the supervisor, the designer, and the actual machine operator).
Compliance & crop management software for growers
Agro4all is a crop management software that ensures growers comply with regulations and keep track of things like their products' stock, registrations of treatments, and planning in advance, to name a few of its features. I have been involved in the design of new functionalities such as planning, upgrading to Pro and the onboarding flow for new users, as well as improving and updating older designs.
It was one of the biggest design challenges when I entered Gusta, but I got to a good level of ownership and have helped the company get new rounds of investors and bigger, happier clients.
Thanqs is a gifting platform that helps companies send personalized gifts to employees and clients at exactly the right moment. I entered the project in a late stage of production. I worked mainly on the concept and design of a new feature that allowed users to create bulk orders from multiple inputs. Complicated but fun project! Thanqs is now live and working, and used daily by companies with thousands of employees.
Explainer videos for port management software
PCS is the software that runs ValenciaPort, the port of Valencia. Gusta has been a collaborator with them for years now. For my side of this collaboration, I have focused on creating explainer videos that educate users and stakeholders about the complex processes and documentation that happen inside ValenciaPort. These help bring out the value of new functionalities to the potential clients of the platform.
Brand & website for an independent Spanish teacher
Claudia is a Spanish teacher who came with a clear brief: a website + digital branding that make it clear she teaches Spanish. No clichés. Professional. But fun-looking. Now live and working, so check it out and maybe call her if you also want to learn español ;)
Branding & product design for a solar energy company
Oria is a solar energy brand that provides all services from one place: installation, software, and hardware. I was part of the branding and product teams, tackling both of my specializations. We also put a lot of care and attention into detail, animating key screens when showcasing the final product.
Cassaia, Branding + AI Templates
One of my latest projects, Cassaia. It was born out of experimentation at the studio to see how we could stretch the capabilities of AI applied to website design. It's an AI-ready templates brand tailored to make the launch experience easy and seamless. Our focus was on design, so that AI is only part of the development. I learned a lot about designing for agents in this project, and I also had the joy of creating the branding and Anisset, the cute mascot ❤️
