Foresteria urbana de valència
A sustainable way to manage urban tree waste
Foresteria Urbana de València (also known as FUV) is a non-profitable organization that aims to repurpose organic waste generated in the urban areas of Valencia.
Fields
Visual Identity
Flexible System
Motion
YEAR
2024
TEAM
Irene Agulló
Elena Rabadán
To achieve their goal of circular economy, they organize collaborative workshops and initiatives that promote sustainability, circular economy and critical thinking about our current consumer models. We developed the logo, identity and applications, as well as the brand guidelines for it to be applied correctly. Our project was selected among the 16 presented to be carried out in real life and represent the essence of the group.
This project was one of those that take the life out of you until they give it all back in the most beautiful way. The trials until we found a satisfactory way to convey all of the values and attributes that the innitiative had seemed enless. Transformation, green, circular… And sometimes the best solution is the one that first came to mind.
Among all the projects in the course, the team chose ours and it was a real pleasure to see our identity brought to life and the brand guidelines being followed by other designers. To be fair, working alongside people with such beautiful values was itself very inspiring.
I think it was a very nice project that taught us a lot about stepping back and reading a thousand times what the client needed. Only the necessary elements, a well constructed and recognizable identity and lots of care about what you are putting into the world.
