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editorial project

A magazine about imperfection in design

Cruda (raw in Spanish) is an independent editorial project born as a response to the constant media bombardment of retouched images, finished projects, and the lack of erratic references in our collective imagination. 

Fields

Editorial Design

Art Direction

Brand Design

YEAR

2025

ROLE

Editorial layouts, art direction, brand identity and final arts production

the magazine

Design for current times

Cruda is a magazine that seeks to bring light to the unseen parts of the creativity process. From unfinished and unpolished work to intentionally imperfect ones. As a counterpart to the conventional editorial models.

It is a protest to commercial magazines. Print in a world that cheers screens. Carefully crafted in a world reigned by instant gratification.

the collection

Shell and heart · cruda n1

Cruda runs every 4 months. The design was conceptualized for it to expand its contents with each number. They always follow two premises: to exaggerate metaphorical antithesis and to gradually increase the level of depth in its articles.

For the first number, the focus is on appearances, essence. Vulnerability and fragility. Break points and mental health among creatives.

contents

Design decisions across a whole publication

The project took 5 months to develop because it included choosing the editorial line and selecting the articles, doing the three different cover pages, the art direction and the photoshooting of each and the 71 pages with special finishes.

The entire project took 5 months to develop because it included choosing the editorial line and selecting the articles, doing the three different cover pages, the art direction and the photoshooting of each and the 71 pages with special finishes.

Learnings

Learnings

Well designed usually means very well thought

Doing cruda taught me a lot about thinking both in the macro and the micro level. How every design on the typographic realm impacted a whole spread, then the rhythm of the whole magazine. That meant a lot of back and forth at the beginning, but it got easier to spot those decisions after a while designing for print.

Talking of print, the amount of work put into preparing the print for file and triple-checking every detail taught me more than any theory class about final arts. I had to go twice to the printing in order to get it just right. But it is really satisfying to see your exact vision come to life.

Had I had more time (or resources, in the end, this was an educational project), I think the ideal scenario would have meant developing the other two covers I initially designed. And, to maybe refine better the contents. The ideas behind each monographic would have meant doing interviews of doing specific shootings.

Honestly, I am very proud of the results of my first extended editorial project. It got a very good praise both on the Internet and in person! It even flew me an Adobe MAX in 2025. The 5 best invested months :)

Any questions? Drop me a word in an email or send me DM! Love discussing design

Me the day that I printed it out!

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Estrella Gracia © 2026

Estrella Gracia © 2026

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